By conducting an interview this has allowed us to gather rich in-depth qualitative data. As interviews are face to face this allows us to develop our questions to ensure we gain the data that we need. In order to do this we included leading questions and added extra questions to guide our participants in the right direction. Using secondary communication, we were able to look at body language, face expressions, the things they like, dislike and how they respond to things we say.
We included questions from a range of topic areas to ensure we collected as much data as we could. This way we could make sure we had lots of different data to cover all areas of our music video rather than focussing on one particular aspect. With the use of leading questions we could elaborate on any point we needed to gain more detail about. E.g looking in-depth at some aspects that are more important than others. The aim of our interview was to aid us when creating our music video, to produce a product that would suit our audience.
By asking a young audience we as a group were able to associate ourselves with those of the same age. We know just what they like/dislike which helped us to get the answers that we wanted. Conducting an interview allows our audience to have their say, gives them a chance to tell us exactly what it is they want from our video and it is our aim to provide a new fresh video for our generation.
We asked a range of useful questions from what aspects they liked most about a music video focussing on the mise-en-scene. This covers all areas from the artist, costume, props, setting to lighting and sound etc.
We started our interview asking what most attracted our audience to a music video. This gave information on how to start our video giving us ideas about what best to include. The tune/rhythm attracted our audience first however it was just as important to have lively, fun images to grab their attention which is what we aim to do; without a combination of these, our audience felt they would not enjoy watching a music video as much. We found that a transition of setting can draw in an audience, if the setting is familiar with the audience they are then able to associate more with the video e.g. switch from london to party scene.
The features of a video that seemed more attracting were the beat of the music, lyrics included in the video if they have meaning or the audience can associate meaning with the lyrics. If we include humour in the video this allows us to interact with the young audience. We can adapt humour into our video through the way we film, what we film and other factors.
From this interview we found most useful the questions where we asked what could benefit us most when creating our own video. By including a change in colour scenes, switching from vibrant colourful images to black and white proved a success with our audience.
The focus on the mise-en-scene has the greatest effect on how successful our music video will be, our audience wanted to see attractive settings/backgrounds if this did not catch their eye they wouldn't be interested to watch it. The lighting can have an overall effect as this can change the way we view images. We are able to focus more light on some areas than others, we found dark scenes can enhance brighter scenes.
The artist in the video can widely influence an audiences purpose for watching, the artist was a main factor for choosing a video. There was a combination of artist and theme that attracted an audience, the theme was important as this would determine whether or not the audience would enjoy the video.
Is there a wide range of music videos available and would you like to see more made available. Our audience says yes there is already a diverse range of videos but those already available could be changed or adapted to improve some aspects. The different genres would bring around different factors that would be involved, you wouldn't include the same things in a rock video as you would a pop video.
We produced our audience with the song in which we are going to use for our video and we asked our audience to comment about what they liked and what stood out most for them. They commented on the casuality of their outfits/clothing, this appeared up to date allowing young audience which they could relate to. The video represented a modern lifestyle, through clothing, atmosphere, partying etc. Commenting on how successful they thought the video was at attracting an audience through the use of setting, switches from london to parks. The natural setting was more popular than an artificial one.
We feel that undertaking an interview with our target audience was a big success and we were able to learn alot about our audience, their wants and needs.
